diff --git a/include/sound/memalloc.h b/include/sound/memalloc.h
index 844af65af626..cf15b8213df7 100644
--- a/include/sound/memalloc.h
+++ b/include/sound/memalloc.h
@@ -37,7 +37,7 @@ struct snd_dma_device {
 #ifndef snd_dma_pci_data
 #define snd_dma_pci_data(pci)	(&(pci)->dev)
 #define snd_dma_isa_data()	NULL
-#define snd_dma_continuous_data(x)	((struct device *)(unsigned long)(x))
+#define snd_dma_continuous_data(x)	((struct device *)(__force unsigned long)(x))
 #endif